The exhibition Red Carpet is a tribute to Hollywood and to Ferrari’s role on the Silver Screen and beyond. It was unveiled last 18 February during the celebration of Enzo Ferrari’s birthday.
This exhibition brings together the models used on screen with clips of them in action in an homage of sorts to the world of film and television which was so quick to spot their star quality and give them their moment in the spotlight: from the famous Magnum P.I. 308 GTSs to the Miami Vice Testarossa, the 512S used in Le Mans and the 375 America driven by Sofia Loren in Boy on a Dolphin.
Like any exhibition, this one has taken a little artistic licence to include the F430 Schumacher voiced in Cars, complete with big cartoon eyes. We also picked the Thomassima, an American-style Ferrari sculpted by designer Tom Mead on 250 GT running gear, to symbolise the many Maranello cars that have appeared on screen in disguise, not least in the Fellini-directed segment of Histoires Extraordinaires, The Racers and The Love Bug. On a racing tack, movies of the likes of Grand Prix, Le Mans and, more recently, Rush are the reason why we’ve featured a contemporary Formula 1 car as the symbol of the event. Because Ferrari would never have existed without the track.
Tra le piccole licenze che una mostra può permettersi, la F430 che impersonava Schumacher in Cars, coi suoi occhioni da cartoon, e la Thomassima, una Ferrari all’americana fatta dallo stilista Tom Mead su meccanica 250 GT quale esempio delle tante Ferrari camuffate per le scene, come nei film Tre Passi nel delirio di Fellini, Destino sull’asfalto e Un Maggiolino tutto matto. Senza dimenticare, naturalmente, le Ferrari protagoniste in pista in film come Grand Prix, La 24 ore di Le Mans e, recentemente, Rush. Perché Ferrari è, prima di tutto, corsa.
