“Our customers will profit from piloted driving in the long term: We see the Audi of tomorrow as a workplace, as a place of relaxation and as a place of enjoyment. We at Audi call it the ‘25th hour’. When the car of the future drives automatically, the people on board will be able to make good use of their time. When cars communicate with each other and with the infrastructure, people will also get to their destinations faster, and in any case more conveniently and with less stress. This will all save time. And time is the biggest present that one can give society, and thus the customer, nowadays. That’s why we’re investing so much energy in the ‘25th hour’. Our designers and development engineers are rethinking the concept of the car’s interior: going as far as a completely different operating logic when we use the time in the car differently”.
Sustainable, emission-free mobility should also be rethought. First of all, effective charging infrastructures are necessary with a global rapid-charging network – at least 150 kilowatts, or better 350 kilowatts – and hydrogen filling stations. “Our first fully electric large-series car will go into production the year after next. It is important to actively push forward with this transformation. Hybrids and plug-in hybrids are a transitional and bridge technology for about the next ten years”, Stadler said, reminding also that Audi has strategic partnerships with LG Chem and Samsung SDI to develop efficient battery cells. “At our site in Brussels, we will begin the large-series production of our first fully electric SUV in 2018. That plant will also produce its own batteries”.
Third pillar of Audi’s roadmap to 2025 is urbanization. “Our business model will range far beyond the car in the future. With a digital platform as the basis and with artificial intelligence, a multitude of new services will be possible”. Among those services there are Audi Select’, for customers who want to drive more than one model, and Audi on Demand, according to the motto “an Audi when I want it and where I want it.”