The look is already on the Geneva Motor Show for the Turin European Institute of Design which signs an exceptional partnership in view of 2017 edition of the Geneva event. Confirmed for the third consecutive year the collaboration of the Institute’s Master in Transportation Design with Quattroruote, IED Turin adds a further prestigious partner: Pininfarina, symbol of elegance and timeless beauty of the Italian car design. Three icons coming together, three undisputed benchmarks in their respective action fields, which have built over time a part of history of the Italian style that the world today continues to recognize, and estimate.
“This partnership has generated in the students of the Master and the team of teachers that will cover the entire project until the Geneva Motor Show – declares Riccardo Balbo, Director of IED Turin -. An enthusiasm that has deep roots because it means going back to basics, approaching one of the Design Centers that has made the history of Italian style.”