The look is already on the Geneva Motor Show for the Turin European Institute of Design which signs an exceptional partnership in view of 2017 edition of the Geneva event. Confirmed for the third consecutive year the collaboration of the Institute’s Master in Transportation Design with Quattroruote, IED Turin adds a further prestigious partner: Pininfarina, symbol of elegance and timeless beauty of the Italian car design. Three icons coming together, three undisputed benchmarks in their respective action fields, which have built over time a part of history of the Italian style that the world today continues to recognize, and estimate.

“This partnership has generated in the students of the Master and the team of teachers that will cover the entire project until the Geneva Motor Show – declares Riccardo Balbo, Director of IED Turin -. An enthusiasm that has deep roots because it means going back to basics, approaching one of the Design Centers that has made the history of Italian style.”

The 2017 Geneva Motor Show will therefore see the world premiere of the concept car in full scale resulting from the thesis project that the historic Institute’s Master will develop in cooperation with Pininfarina and Quattroruote. A unique opportunity for students who may face, respectively, the demands and expectations of the Pininfarina Design Center under the guidance of Fabio Filippini – Chief Creative Officer Pininfarina – and with the vision of the most influential magazine for the automotive industry, represented by Gian Luca Pellegrini – Editor-in-Chief of Quattroruote.

“We are confident that the cooperation between IED, Quattroruote and Pininfarina – says Fabio Filippini, Chief Creative Officer of Pininfarina. – will create a concept car able to affirm the excellence and innovation that the Italian design embodies. It will be a laboratory of stylistic and technological solutions in the name of the values that have always distinguished the Pininfarina design: elegance, purity, innovation.”

“Over the past two years – said Gian Luca Pellegrini, Director Quattroruote – the collaboration between Quattroruote and IED Turin has given life to extraordinary projects such as Syrma (2015) and Shiwa (2016). I am sure that the entry into the project, intended to be unveiled on our stand at the Geneva Motor Show, of a historical name like Pininfarina will only further emphasize the tricolor primacy in terms of style and design.”