The new Ford Fiesta will be hypertech, leader in its segment for assisted driving systems and connectivity, with an even more appealing design and implemented interior space. Unveiled in Cologne during ‘Go Further’, the event Ford periodically organizes to state its present and future projects, the seventh generation of the B-segment car of the Blue Oval will be available in four distinctive production variants of the Fiesta, including the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale and the Fiesta Active crossover – the first in a new line-up of Active vehicles to be rolled out across the Ford range in years to come.
Underlying the four Fiesta variants unveiled in Cologne is an exterior that builds on the bold styling of the outgoing Fiesta, with a more elegant design, and a more fluid and transitional appearance. Simplified, straighter lines and de-cluttered surfaces deliver more visual strength. The bonnet offers a calmer design with no centre bulge, which allows the new, wider grille to dominate. Sleek headlamps offer a new wrap-around effect that is immediately recognisable day or night.
“Our customers’ ongoing overwhelmingly positive response to the dynamic design of today’s Fiesta is a significant factor in why Fiesta is still leading its segment even after 7 years,” said Joel Piaskowski, director, Design, Ford of Europe. “We evolved the design to make it more contemporary, yet not lose the ‘Fiesta-ness’ that the customers love. The next generation Fiesta is refined, yet much more sculpted with an equally emotional appeal. Fiesta’s exterior is visually simpler, allowing us to create stronger personalities within the expanded line-up, each with distinct fascias, grilles and details that will appeal to a much broader range of customers.”
Above, the interior of the Active variant. Below from the left, Titanium’s instrument panel, ST-Line’s center screen and Vignale’s panoramic roof.
The Fiesta is one of the most iconic nameplates in the global auto industry with nearly 18 million sold worldwide since the car was first launched 40 years ago in 1976. Fiesta also has been Europe’s top-selling small car for the past four successive years and the No.2 best-selling car overall in six of the last seven years.
The four variants of the Ford Fiesta: Active, ST-Line, Vignale, Titaniun.
