As soon as the new Scania was presented it created something of a stir for its strong resemblance to the previous series. This was of course a choice, how did it mature?
“That’s not hard to understand. Since 2007, when we were assigned the task of developing the new vehicle, we have travelled the world (in the main Scania markets, editor’s note.) in our quest to understand the values the new series had to transmit. We talked with clients, with business leaders, as well as with people who have little to do with transportation. We experienced that the DNA-heritage was very strong, and we chose to develop that, but make it even stronger and looking in to the future. Scania styling cues have to be recognisable dynamically, when you see the vehicle for just a few seconds: the horizontal ribs on the grille, traditional for Scania, the image of strength, the horseshoe pattern of the trim details; the “T” structure of the front/side with the black part that follows the pillars and the frame of the door, the shape of the headlight area or the side.
All the hallmark Scania styling cues are present in the new series, taking into account the enormous air flows necessary for the correct operation of very powerful Euro 6 engines and a minimum rolling resistance. Proportions are fundamental, both graphically and in terms of volumes, as well as the perception that is transmitted by the lines of what, in the end, is a “box”!