Hypothesise what the mobility of the future will be like through the projects of young designers, engineers, architects, artists or design enthusiasts. This is the aim of the Research Contest on Future Mobility in Cities, the research contest into mobility solutions for the cities of tomorrow that ltaldesign has launched to celebrate the fiftieth anniversary of its foundation.
“We are on the eve of a revolution in the world of mobility and this contest open to young creatives from around the world is absolutely in line with our strategy. The ability to interact with participants will help us to better understand what will happen in the future”, said Jörg Astalosch, CEO of Italdesign.
A company where two souls coexist, the first attentive to the present and the second looking to the future. This is confirmed by the cars presented at the last Geneva Motor Show. Alongside the Zerouno Duerta, a 610 bhp supercar of which five will be built, Italdesign exhibited the Pop.Up Next, a modular, multimodal ground air vehicle designed for shared use in the large urban areas of the future.
“The ‘Future Mobility in Cities’ contest is a great opportunity not only for participants but also for our company. I ask my designers to be innovative and flexible and to think outside the box. However, it is not always possible to free oneself from the restraints imposed by the world of work. This initiative aims to involve those young people who are still “unconditioned”, flexible, fresh, equipped only with their imaginations, who you can ask to think about and represent the new scenarios of future mobility and the new dimensions of living”, said Filippo Perini, head of design at Italdesign.
Participants must be between 18 and 35 years old and can register for the contest until 31 May, 2018 by visiting the website www.futuremobilitycontest.italdesign.it. Projects must be submitted by 31 August 2018 and an internal commission will select the ten best ones, which will then be assessed by a jury of experts. The jury will reward submissions that meet the criteria of uniqueness, innovation, sustainability, concreteness with a human-centred approach.
