“Eado is an acronym, where E stands for Extraordinary, A for Action, D for Dominating and O for Outcome. For me, from the design point of view, Eado stands for Efficient, Active, Different and Optimistic. That is how we encapsulate the new reality. I have deep emotions for Eado”, explains Chen Zheng, global design Chief of the Chinese carmaker. He also manages the Chinese studio in Chongqing and the Japanese studio in Yokohama out of the impressive European design centre on the outskirts of Turin, of which he is General Manager, a total team of 450 people.