Faw announces that Giles Taylor has formally joined the corporation as the Global Vice President of Design and Chief Creative Officer. Mr. Taylor previously held the position Director of Design for Rolls-Royce Motorcars. In joining the Chinese brand, he will be chiefly responsible for creating design strategies and unique style concepts for the Faw luxury brand Hongqi. As well as establishing a design development system he will oversee the infusion of internationalized design philosophies into the complete range of Faw products including autonomous passenger cars. Mr. Taylor will be located in Munich, Germany. He will lead the establishment of a new Advanced Design Center in Munich, housing a globalized high-end design team. The Center will principally undertake project work for the Hongqi brand including both forward-looking concepts and production projects.
