Cupra is marking its first anniversary by taking the covers off at Geneva Autoshow at its new concept-car: the Formentor. The vehicle brings together the benefits of a performance car with the qualities of an SUV, at a time when the CUV segment is destined to see incredible growth. The car is a concept full of character, one sculpted to emphasise its varied attributes and the last word in sophistication, one that exudes emotion. “The Formentor’s strong design points are the beauty of its proportions, the strength of its lines, the refinement of its surfaces and the sublime colour concept. I truly believe that the car inspires pure desire,” said Alejandro Mesonero-Romanos, Director of Design.
The Formentor is closer to the ground to highlight its sportiness, with a visual emphasis placed towards the rear of the vehicle while at the same time accentuating the length of the bonnet, underscoring its dynamic proportions. From the moment the door is opened and the unique welcome light is projected, to the Cupra steering wheel and the leather-clad bucket seats, the Cupra Formentor’s occupants are cocooned in a high-end interior that wraps around the driver and their passengers.
The dashboard seemingly floats, providing a horizontal line from each door across the front of the cabin, helping maximise the vehicle’s expressiveness. Interior use of dark chrome and black high gloss accents aid the cabin’s premium feel. The carbon-backed sports bucket seats give a sense of lightness while also highlighting the performance credentials of the Formentor as the driver sits lower, in a more ergonomic position. Technology is at the forefront inside the vehicle with the integration of the digital cockpit putting all the necessary driving information right in front of the driver, and a 10” panoramic floating navigation system providing a near endless source of functionality and connectivity to the occupants.
