Seat is getting ready to participate at the Bacelona Mobile World Congress, the global benchmark event of mobile technology and connectivity, for the fifth year in a row. The brand is putting the final touches on its world premiere of a vehicle that will make a difference in Seat’s urban micromobility strategy. Company president Luca de Meo is going to unveil the concept car developed as a mobility platform during the press conference scheduled for Monday 25th February.
In this sense, the company has already taken its first steps with the launch of the Seat eXS Powered by Segway, which has been on sale since last November and will continue to play a prominent role in brand’s venue at the congress. “Mobility is changing, and our role as a manufacturer and provider of mobility is changing with it. We must be able to manage and offer new mobility platforms that will be the key players in cities of the future. Seat is heavily involved in several projects of this type and the MWC is the perfect backdrop to make them known to the world.”, said de Meo.