Inspiration from the pop world
The pop world also inspired the choice, for some versions, of colours and materials. “We began with a journey through time, analysing the most representative design objects, from La Dolce Vita to today”, recounts Rossella Guasco, head of Color&Trim for FCA group EMEA. The team chose three themes for the outfitting: “Proactive”, the entry level version with rational graphics paired with fabric with Sequel yarn derived from recycled plastic found in the sea; “Immersive”, more trendy with fabrics that adopt a pinstripe design and different chrome plating; and the “Opening Edition”, “elegant, distinguished by its premium nature”. The showpieces are, finally, the three one-offs, exclusive interpretations of the new 500 signed by Armani, Bulgari, and Kartell, three companies that best represent Made in Italy: “Iconic, sustainable, and projected into the future. Just like this new 500”.
Texts by Silvia Baruffaldi and Edoardo Nastri
(Full article in A&D no. 243)