Designing the vehicle from the inside out: other manufacturers have long adopted this motto. Why is Audi only now adopting this orientation?
It is not just a slogan, but a new concept of individual mobility. It is a radical paradigm shift. Imagine, for example, a traditional luxury sedan, over 5 meters long, with tinted windows and black paint. Where does the customer sit? In the driver’s seat? No, most likely he occupies the right rear seat in a chaise longue configuration and takes advantage of the on-board entertainment, leaving the driver the task of managing the car. Well, in the future, when the need to “drive” the car will no longer exist, the customer will be able to sit in the front seat, enjoying an exceptionally wide view and entertainment solutions comparable to a home theatre. For me, this is travelling in first class.
Can this novel approach be interpreted as a prophecy or an anticipation of the future?
In 2017 and 2019, when we unveiled the Audi AI:CON and Audi AI:ME concepts respectively, we were inspired by a “vision” of the future. We projected the idea of the car ten to twenty years into the future. Now, in contrast, we are working on projects that take into account a rapid transition to series production. In September, for example, we will be presenting the Audi grandsphere show car at the IAA in Munich. It will be a pioneering interpretation of mobility in the luxury segment and an example of stylistic development from the inside out – first defining the lines and characteristics of the passenger compartment according to the needs of the users and, only later, the body design.