Design at the heart of the brand’s philosophy. Polestar is set to debut in Italy within the next months and the head of the brand for the Italian market is Alexander Lutz, a manager with a past in Maserati and Audi.
Which models will you offer in Italy?
We are bringing the entire zero-emission line-up of our brand to Italy. We are starting with the Polestar 2, the all-electric fastback that represents the identity of the brand today, and then, by the end of the year, we will also see the 3, a five-seater SUV and the first car with a 100% Polestar design. The 1 and 2 are still perhaps a little close to Volvo, while the 3 is completely different. The 4 will be even further away, showing that the two brands will take parallel but distinct styling paths.
And what about the Polestar 5?
It is a beautiful, streamlined coupé sedan, created as the ultimate expression of sustainability. The 2020 Precept concept car is its direct ancestor, a sustainability statement: it showed the world that electric is the beginning of sustainability, not its final step. It is the first step towards a new approach to design, where everything counts, starting with the materials whose study has been enormous. The production version will be very similar to the concept car.