The Lancia Pu+Ra HPE concept car has taken its first steps. “Today we take another step forward on the path of the brand’s renaissance. Lancia is the brand of beautiful Italian cars, flagships and winning rally cars, and Lancia Pu+Ra HPE, the first car of our new era, is a true Lancia both inside and out,” said Luca Napolitano, CEO of Lancia. This model gives a clear indication of what our new cars will be like, in terms of design, innovation and technology. And, thanks to the collaboration with Cassina, with whom we share more than one hundred years of history and values such as Italian style, sustainability and innovation, driving it becomes a pleasure and is a bit like sitting in your living room”.
Lancia Pu+Ra HPE, the natural evolution of the Pu+Ra (unveiled in November 2022), fully embodies the principles of the brand’s new design language, pure and radical, in which the volumes of the new cars are created by the intersection of elementary and iconic shapes, such as the circle and the triangle, combined with some eclectic details. The new Lancia concept car is intended to represent a timeless expression of Italian design with a sustainable and innovative approach that goes beyond the typical automotive language. Lancia Pu+Ra HPE is the name of the concept, where Pu+Ra refers to the brand’s new design language, pure and radical, while HPE stands for High Performance Electric for a car that is, according to the statement, both eco-sustainable, exciting and evolved.
Read the complete design story of the Lancia Pu+Ra HPE on Auto&Design no.261
