Lynk & Co Design is set to purchase Granstudio’s DigiPHY system to streamline the design process, reduce time to market and optimise resources. The DigiPHY system is the brainchild of Granstudio: the technology sets a new standard in augmented reality technologies in the automotive industry. DigiPHY fuses the physical and digital worlds, supporting a user experience-based design approach that revolutionises the way design and engineering teams work together. It is designed by designers for designers, ensuring that it meets the exact needs of the industry.