Chery has announced the expansion of its R&D centre in Raunheim, near Frankfurt. The decision aims to support the market launch of the Omoda and Jaecco brands. Over the past five years, the Raunheim centre, which opened in 2018, has developed into one of the Chinese group’s most important R&D and design locations. “We are now planning to double the number of employees in the next 12 months,” explains Jochen Tueting, managing director of Chery Europe GmbH. “Parallel to the launch of our Omoda and Jaecoo brands in almost all EU markets (plus the UK), we want to increase the number of employees in the business to 100 people by the end of 2024.”
At the Raunheim site, Chery takes care of all new product development activities and specific solutions for Europe. This includes design development, simulation and testing, as well as hardware and mechanical product design. “New products that will not arrive in Europe are also created here,” Tueting explains, citing the Advanced Design Studio, which provides creative input for almost all of the Group’s brands worldwide.
