Decidedly Latin, starting with the marked sensuality of the surfaces, but permeated with a welcoming spirit and volume: the latest expression of the most dynamic brand in the Volkswagen galaxy, the culmination of a successful evolutionary path, moves into new areas of use without denying too much of its usual character.
Sense of tension
Even the proportion between body work and windows, designed by a decidedly sustained belt line, “suggests a protective approach for the passengers” in the words of design director Jorge Díez, “and at the same time contributes to creating a sense of tension”.
“Young and defiant”
Quest’ultimo termine pare animare l’intero progetto, insieme a una più ampia visione comunicativa: «I tratti decisi producono un’aggressività utile non solo a fini formali, bensì perfetta per trasmettere la nostra immagine di Casa giovane e combattiva». Non a caso il dialogo fra curve sensuali e geometrici gradini si dispiega uniformemente sull’intero corpo vettura, segmentando la coda e trionfando nel frontale «a muso di squalo, che permette di allungare il cofano e imprimere una spinta in avanti al profilo, come già accaduto per il restyling della Formentor».
Dual nature
Despite having an overall length that is only seven centimetres longer, the Terramar is therefore a “big sister” capable of topping the range in a markedly more mature and family-oriented key, making use of the more advanced MQB Evo platform. “We are aiming very much at modern couples with children, who love the progressive liveliness of Spanish products while still wanting sobriety and content. On the other hand, the very name of the model, split between ground solidity and wave motion, represents this dual nature”.
Cupra’s mission
Above all, the bodywork resonates with a subtle intent to provoke, which “recalls Cupra’s mission to create desire, and manifests itself not through fixed criteria – a risk for the differentiation of individual cars – but through the quest for a certain overall taste and the specific development of an element like the triangle, both pungent and tribal to the right point”.
Energy and comfort
“In the cabin, too, we play on an energetic and comfortable approach”, explains Díez. “The driver-oriented console and the specific seats induce the driver to enjoy the best of driveability; the three trim variants focus on different atmospheres rather than qualitative parameters, and the boot can hold up to 630 litres with the rear seats in use”2. A balance between untamed and user-friendly.
(Full article in A&D no. 269)
