Xpeng, a leading Chinese high-tech company has chosen the iconic Milan Design Week 2025 as the stage for its Italian market premiere. The company designs, develops, manufactures and markets AI-based intelligent electric vehicles for the global market and its models are designed with extensive use of artificial intelligence under the supervision of designers led by JuanMa Lopez, Vice President Design Center Xpeng.
The ADI Design Museum in Milan was chosen as the venue to host ‘XPENG: #FUTUREMOBILITY’, an exhibition to discover the cutting-edge solutions of a brand that combines robotics, artificial intelligence and futuristic design. Protagonists of the exhibition will be the EV P7+, the world’s first car designed by Artificial Intelligence, the Aeroth X2 flying electric car and the humanoid robot IRON, at the forefront of integrating artificial intelligence and biomimetic movement. ‘We are honoured to present Xpeng in Italy during Milan Design Week in such a prestigious setting as the ADI Design Museum,’ added JuanMa Lopez, who has also worked at Lamborghini, Audi and Ferrari. ‘We could not have chosen a better context for a country with such a rich automotive tradition and a culture that has elevated design to an art form. Our design philosophy is explicit: to create cars that express our know-how through the perfect union of aesthetics and functionality in every aspect’.
What attracts the most attention is the P7+. This flagship reportedly redefines electric mobility by evolving from a simple vehicle to an adaptive intelligent ecosystem. Its advanced AI systems learn from everyday interactions, deciphering driving habits and preferences to create a customised driving environment that is shaped around the specific needs of each driver. The vehicle’s cognitive architecture anticipates the driver’s needs, while the interface dynamically reorganises itself according to the context, delivering relevant information at the right time.
At over 5 metres long, the P7+ has flowing, aerodynamic and elegant lines. Its dynamic design language is emphasised by muscular accents on both sides of the front bonnet and on the rear flanks, without sacrificing the minimalist balance and styling cues that underline its futuristic imprint, especially at the front. It is technology that genuinely places itself at the service of the driver, transforming every journey into a comfortable, intuitive and rewarding experience that truly understands who is behind the wheel. The P7+ seamlessly integrates advanced AI technology into the chassis, powertrain, steering system, smart cockpit and AI Hawkeye Visual Solution, making intelligent driving an essential feature of the mobility experience of today and tomorrow. It expresses the perfect synthesis of style, advanced technology and electric mobility. The technological heart of the P7+ is the revolutionary XPENG AI Hawkeye Visual Solution, a ‘hawkeye’ visual solution that features two 8M cameras (front and rear), millimetre-wave radar and ultrasonic radar, offering intelligent driving performance comparable to LiDAR systems.
