“Innovating without distorting, preserving while improving”. Klaus Bischoff, head of Volkswagen design, and, since April 2020, style boss for all the German group’s brands, points out that radically changing the Golf’s eighth generation would [...]
“A clean break with the past, a total transformation”. The conversation with Klaus Bischoff, head of Volkswagen brand design, at the style centre in Wolfsburg, began with an explicit concept: the task of the [...]
The most important innovation in the new BMW Series 1, is hidden beneath: after three generations, the Bavarian manufacturer’s compact sedan is adopting the group’s rear-wheel platform - that of the Mini Clubman and [...]
Take a Kia Ceed, raise the vehicle’s body off the ground by a couple of centimetres, make it sportier and more personal in its design, and you get the XCeed. This must have been [...]
“Il Progetto Raccontato – La Mostra dei 40 anni”, which puts Auto&Design in the spotlight until 10 November, was inaugurated on 18 June at the Turin National Car Museum. A journey in time through [...]
See Italian version.
The mission for the design team in charge of designing the lines and shapes of the future Qashqai is certainly an arduous one. Designing the new version of a successful SUV, the best seller [...]
A 40-year career spanning seven generations. The BMW 3 Series undergoes another 360 degree overhaul: from the interior and exterior design, to the engines and the technology at the customer’s disposal. This revolution takes [...]
Designed, developed, produced and sold in Europe. The Korean maker Kia thought of the Ceed as a car especially for the Old Continent. It is now in its third generation and available in three [...]
Twenty years after. The Ford Focus has been renewed for the fourth time since 1998, when the first series brought a breath of stylistic innovation to the C segment. "The new design started out [...]
