Audi A1, mix di architettura e design
Il design svolge sempre un ruolo strategico quando si tratta di entrare in un nuovo segmento di mercato. Se poi il segmento in questione è il B – A0 in Germania – nella sua fascia [...]
Maserati GranCabrio, naturally open, smart and sporty
Not a derivative, but a new sports model in its own right with a very distinct character. This is how the Pininfarina-designed Maserati GranCabrio was conceived from the start, as design director Lowie Vermeersch explains: [...]
Pininfarina Duettottanta, coinvolgimento emotivo
Alla fine dell’estate 2009, al momento di decidere il tema della concept car per il salone di Ginevra, in Pininfarina non hanno avuto esitazioni. «Nel 2010 avremmo celebrato gli 80 anni di attività, volevamo quindi [...]
Peugeot SR1, a radical change in image
Peugeot is reinventing itself again, announcing integrated mobility projects exploiting the brand’s presence in the scooter and bicycle markets as well as in the automotive market. This hints at a future repositioning of the brand [...]
Toyota FT-86, back to the coupé
Low, red and streamlined with a truly sporty set-up and attitude, the FT-86, presented by Toyota at the last Tokyo Show, is Japanese through and through. And yet it was designed in Europe by the [...]
Autostudi, from cars to global design
“Sonique is a project that we have spent a lot of time and effort on, making full use of our skills in design in the most complete sense of the word - by which I [...]
Audi A8, world première at Design Miami
Design first and foremost. There is a perfect backdrop for every car, and in the case of the new Audi A8 for its debut, this was the sunny climate of Florida during Design Miami and [...]
Fiat Punto Evo, interior effect
Changing a successful design is always going to be risky, so the best path is one of evolution rather than revolution, maintaining the bold style of the original. This is exactly what the Punto Evo [...]
BMW Vision Efficient Dynamics, il valore della leggerezza
Aerodinamica, leggera, futuribile. Al primo sguardo viene spontaneo descrivere così la concept Vision EfficientDynamics, presentata da BMW al salone di Francoforte. Il direttore del design del gruppo bavarese, Adrian van Hooydonk, conferma che le sensazioni [...]
Citroën C4 second generation, Cartesian approach
A project intended to respond more closely to the expectations of consumers in the segment while maintaining Citroën’s typical originality, to create a car that is visually pleasing and elegant, whose exterior design expresses its [...]