Aerodinamica, leggera, futuribile. Al primo sguardo viene spontaneo descrivere così la concept Vision EfficientDynamics, presentata da BMW al salone di Francoforte. Il direttore del design del gruppo bavarese, Adrian van Hooydonk, conferma che le sensazioni [...]
A project intended to respond more closely to the expectations of consumers in the segment while maintaining Citroën’s typical originality, to create a car that is visually pleasing and elegant, whose exterior design expresses its [...]
Attention to detail as an expressive means in its own right, essential and logical forms and graphic elements created by intersecting volumes instead of being mere applied decoration. This is how the new Polo took [...]
In an automotive world characterised by bland aesthetic cautiousness, there are still those capable of visions that go beyond the commonplace. With its Pandion, a futuristic 2+2 coupé, Bertone surprises, fascinates and seduces with original, [...]
Many businesses will remember the year that has just come to an end as the beginning of harsh times, with dim prospects for the future. There are some, however, that buck this trend and see [...]
“Europeans go shopping with their eyes”. In the Old Continent, design still ranks among the most influential factors in buying, and it was with this idea clearly in mind that Toyota’s management launched the project [...]
An animal moves silently through the forest, perfectly integrated in the natural environment. The designers of Fiat’s Brazilian design centre use a zoomorphic image halfway between an insect and a predator to describe the character [...]
“Designing simplicity is one of the hardest jobs a designer can be given” says Walter de’ Silva, an advocate – since his appointment as design supremo for the Volkswagen group – of a return to [...]
Al salone di Parigi, Pininfarina si è comportata come molte case automobilistiche sue committenti. In attesa di svelare l’auto elettrica che costruirà con proprio marchio a partire dal prossimo anno, nell’ambito della joint-venture paritetica con [...]
“Every car should be surprising”. To describe the inception of the latest product of Citroën’s Centre de Création, design director Jean Pierre Ploué starts from the very beginning of the project, leaving the car itself [...]