“Europeans go shopping with their eyes”. In the Old Continent, design still ranks among the most influential factors in buying, and it was with this idea clearly in mind that Toyota’s management launched the project [...]
An animal moves silently through the forest, perfectly integrated in the natural environment. The designers of Fiat’s Brazilian design centre use a zoomorphic image halfway between an insect and a predator to describe the character [...]
“Designing simplicity is one of the hardest jobs a designer can be given” says Walter de’ Silva, an advocate – since his appointment as design supremo for the Volkswagen group – of a return to [...]
Al salone di Parigi, Pininfarina si è comportata come molte case automobilistiche sue committenti. In attesa di svelare l’auto elettrica che costruirà con proprio marchio a partire dal prossimo anno, nell’ambito della joint-venture paritetica con [...]
“Every car should be surprising”. To describe the inception of the latest product of Citroën’s Centre de Création, design director Jean Pierre Ploué starts from the very beginning of the project, leaving the car itself [...]
Question the concept of the motor car to such a degree that it becomes something else, something beyond current canons. One could hardly have expected a less radical brief from a brand such as BMW, [...]
When he laid down the foundations for the future Ibiza, Luc Donckerwolke could never have imagined that Project SE 250 would take him to head of Seat design. The year was 2004 and he was [...]
Immediately after the debut of the Delta HPE ‘concept’ during the Venice Film Festival in September 2006 at Venice’s La Fenice theatre, Lancia’s designers vowed to do their utmost to ensure that the car’s style, [...]
While the rest of the car industry seems intent on inventing new crossovers, fusing coupés, MPVs, SUVs and saloons, Pininfarina leaves the ordinary behind with its Sintesi, a research prototype where aesthetics, function, man and [...]
Once the design of the LRX - the concept car which was to debut at NAIAS 2008 just a few months later - was already defined, Gerry McGovern realised that the chrome plated blade [...]