CUPRA, A NEW BRAND IMBUED WITH PASSION
As Luca De Meo, Chairman of Seat, recounts the beginnings of the adventure that is starting to fire up the engines within the Volkswagen group, the smell of asphalt and burnt rubber seems to [...]
LANCIA YPSILON, PLAY OF DETAILS
Three universes, three elaborate nuances to celebrate the aesthetic preciosity of an unsuspectable icon: the only car able today to boast the Lancia logo and Italy's second best-selling car in 2016 and 2017, the [...]
COTY 2018 FINALISTS | KIA STINGER
If it is true that red is the colour of burning passion, it is no surprise that this project has lit up with scarlet hues since the earliest sketches. A definitely sporty packaging, [...]
COTY 2018 FINALISTS | CITROËN C3 AIRCROSS
Three months after, wrapped in liquid blue dotted with touches of phosphorescence, the coquettish prototype was presented in Geneva, the Double Chevron's segment B crossover has been revealed in its production variant. With a [...]
MAZDA VISION COUPE’ CONCEPT, SOPHISTICATED SIMPLICITY
As we stood in front of that dark, squat silhouette concealed under an impenetrable sheet, every one of us was impatiently counting the seconds until the moment when the speeches came to an end [...]
DACIA DUSTER, EVOLVING SOLIDITY
“When faced with a blank sheet of paper, a designer might feel lost: it is limitations that stimulate creativity. That's why a project that requires careful cost control, like this one, becomes an exciting [...]
MAZDA AND SHISEIDO, THE SCENT OF PASSION
The bottle is inspired by absolute purity: hand-polished glass sheathed in a simple sheet of strikingly folded automotive steel, just like the panels crafted on the principles of Kodo Design at the Hiroshima manufacturer’s [...]
KIA PROCEED, THE SPORTS COMPACT 2.0
In front of the sinuous forms of his team’s latest, flamboyant creation, Grégory Guillaume, head of Kia design, insists on underlining how vigorous the inspiration that generated it was: "For us Proceed is a [...]
KIA “TIGER NOSE”, TEN YEARS OF ROARING IDENTITY
Its latest iteration the Tiger Nose comes in the form of the sharply tapered nose of the Proceed concept, spotlighted at the recent Frankfurt Motor Show: the horizontal grille which narrows in the centre, [...]
SEAT ARONA, MOUNTING EMOTION
Nine centimetres of extra height, distributed over appropriately beefed up forms, and the same taut lines that cross the body of the smaller Ibiza: the latest Spanish creation proposes the classic styling and functionality [...]