PPG, THE 2024 LIMITLESS COLOUR
In between cream and vanilla, a “contemporary honey beige” in the words of the company. Glossy, metallic or in multiple other finishes. So universal as to deserve a name far removed from specific [...]
FERRARI SF90 XX STRADALE, BLEND OF EXTREMES
It stands out sharply against the tail, as if to sanction the triumph of pure technique over the sensual aesthetics of Italian tradition. On closer inspection, however, the fixed spoiler of the Ferrari [...]
LANCIA PU+RA HPE, DOLCE STIL NOVO
How do you pick up the threads of a century-old narrative? After years during which Lancia has been content to wallow in its home market with nothing but the Ypsilon, the decision to [...]
DS, THE REVOLUTIONARY INTERIOR OF THE FUTURE
Last October, Thierry Metroz, head of the style centre of “le plus chic” French brand, had announced: “In spring we will unveil novelties that will leave you speechless. We are conducting very advanced [...]
FORD EXPLORER, MODERN CONTINUITY
Reconciling the pressing need for EVs while reassuring users who don’t like features that are over the top? Ford design seems to have found the solution to this conundrum with the new Explorer which [...]
CITROËN, THE OLI AND CREATIVE RECYCLING AT THE MILAN DESIGN WEEK
On the one hand, a disruptive crossover with a vertical windscreen, unconventional in every detail and thought out based upon a simplification criterion (the principle of “enough”: avoid excess technology). In other words, [...]
PEUGEOT 9X8 AT THE MDW, WHEN GRAPHICS BECOME HIGH-PERFORMING
Almost an “art car”: enlivened by colourful, ultra-modern decorations, the 9X8 makes its debut at the liveliest of Milan events, fresh from the care of J. Demsky, internationally renowned visual creative artist. With [...]
LANCIA PU+RA AT THE MILAN DESIGN WEEK, WELL WORTH WAITING FOR
Taut and responsive like a very elegant wedge, without any superfluous graphic signs and punctuated only by strategic elements: a porthole to signify the passenger compartment, the indispensable grille, well-placed logos. This is [...]
DS4 & DS7 ÉSPRIT DE VOYAGE, JOURNEY TO THE CENTRE OF REFINEMENT
While some designers are dabbling in science fiction drawings that pay homage to 1960s films, and others are preparing very interesting material experiments already on the agenda for the coming months, a different [...]
DACIA, A FUTURE OF CLEVER IDEAS
Right when the new Dacia front-end identity, marked by the optical white logo, confirms its commercial validity by delivering first place on Italy's private vehicles’ market to the manufacturer (and third place in [...]