LEXUS, DISCOVERING A NEW LUXURY
“I want to challenge your perception of what a luxury brand can be.” Simon Humphries, Chief Branding Officer and head of design in the Toyota group, thus introduces “Discover”, a journey to explore [...]
“I want to challenge your perception of what a luxury brand can be.” Simon Humphries, Chief Branding Officer and head of design in the Toyota group, thus introduces “Discover”, a journey to explore [...]
Admirable for its "modern luxury" style of great aesthetic taste, surprising in the unexpected design of the rear view, imposing in its size without renouncing elegance. These are the impressions from our first [...]