LEXUS, DISCOVERING A NEW LUXURY
“I want to challenge your perception of what a luxury brand can be.” Simon Humphries, Chief Branding Officer and head of design in the Toyota group, thus introduces “Discover”, a journey to explore [...]
TOYOTA APPOINTS KEVIN HUNTER DESIGN DIRECTOR NORTH AMERICA AND IAN CARTABIANO PRESIDENT OF CALTY
CALTY Design Research, Toyota's North American design group with offices in Newport Beach, California, and Ann Arbor, Michigan, has announced a change in management. Kevin Hunter, who has been with CALTY for more [...]
TOYOTA’S CALTY DESIGN CELEBRATES ITS 50TH ANNIVERSARY
When it comes to automotive design, Japanese manufacturers aren’t necessarily known for being pioneers. But in the case of Toyota, in marking the 50th anniversary of Newport Beach-based CALTY Design Research, the term [...]