LOTUS THEORY 1, PURITY OF EXPRESSION
I believe Colin Chapman would not hesitate to put his signature under the Theory 1 project with which the brand he fathered, the legendary Lotus, launches with this futuristic concept the vision of [...]
GM CORVETTE, FALLING BACK IN LOVE WITH DRIVING
General Motors’ Corvette brand will this year unveil three new concepts designed to spark interest in the future of the sports car icon. The first of the three to be revealed purposely shakes [...]
ITALDESIGN QUINTESSENZA, SUSTAINABLE METAMORPHOSIS
With its Quintessenza, Italdesign pioneers a conceptual journey, a revolutionary architecture targeting the new generations in the global marketplace. Inspired by the four elements - earth, air, water, fire – the project places [...]
GENESIS NEOLUN, THE PLEASURE OF TRAVEL
Opulence, abundance, technology, sustainability. Interpretations of luxury can be multiple, and Neolun, Genesis’ latest concept car, is linked to formal minimalism: “We asked ourselves what luxury meant for our brand. The answer? Simplicity [...]
CHRYSLER HALCYON, PURITY MESSAGE
Since the ‘50s and ‘60s, Chrysler has been synonymous on the American market with great design and attention to detail. Now, at the dawn of a great effort aimed not only at expanding [...]
CUPRA DARKREBEL, BEYOND THE LIMITS
The enthusiasm of Jorge Diez, Cupra’s design director, quickly grows when he tells the genesis of the DarkRebel, the creative drive that captured the scene at the last Monaco Motor Show: “Several ideas [...]