LEXUS, DISCOVERING A NEW LUXURY
“I want to challenge your perception of what a luxury brand can be.” Simon Humphries, Chief Branding Officer and head of design in the Toyota group, thus introduces “Discover”, a journey to explore [...]
SUZUKI E VITARA, DUAL PERSONALITY
“Sho-Sho-Kei-Tan-Bi”. To define the design approach used for its first global BEV model, a brand as deeply rooted in Japanese culture as Suzuki could only express the concept in its mother tongue. Presenting [...]