LEXUS, DISCOVERING A NEW LUXURY
“I want to challenge your perception of what a luxury brand can be.” Simon Humphries, Chief Branding Officer and head of design in the Toyota group, thus introduces “Discover”, a journey to explore [...]
LEXUS RX/RZ/NX, FUNCTIONAL SOUL
It's easy to say “New Chapter”. It is another thing to give it a shape and, in order not to betray this innovative exercise, Koichi Suga has designed not one but three SUVs. [...]