GMA PROTOLAB, WHERE BEAUTY TAKES SHAPE
They say that numbers have no soul, but in transforming a digital project, which relies on sequences of numbers to trace volumes in virtual space, into a solid object requires craftsmanship care and sensitivity. And it is on this concept that the activity of GMA ProtoLab was built and developed, a company of the Falsone Group based in Orbassano, on the outskirts of Turin, an area where know-how [...]
TUC.TECHNOLOGY: WHEN THE CAR BECOMES SUPER MODULAR
Agility, speed, efficiency. This is how the concepts around which all the activity of TUC.Technology revolves, a deep tech company conceived by the founder Ludovico Campana, who with his company aims to revolutionize [...]
MERCEDES VISION ICONIC, BETWEEN PAST AND FUTURE
Mercedes-Benz has entered a new era of what it calls the “iconic design” period. Representing this evolution is the Vision Iconic show car, which embodies the freedom to think beyond conventions in a [...]
DACIA HIPSTER, AN ALTERNATIVE VISION
An alternative vision, a different product that takes up the idea of the European “E-Car,” which should give a boost to the automotive sector in the coming years. The Dacia Hipster Concept offers [...]
OPEL CORSA, VIDEOGAME FUN
Opel has created a very special concept. It's called the Corsa GSE Vision Gran Turismo, and it's a car designed specifically for the famous driving simulator Gran Turismo 7, the latest installment in [...]
HYUNDAI IONIQ 9: A NEW DIMENSION
With the Ioniq 9, Hyundai takes a step forward in defining its own stylistic language, inaugurating a new interpretation of the “Aerosthetic” philosophy. It is not just about aerodynamic research, but a design [...]
DONGFENG BOX, COMPACT AND BOLD
The end-of-september Auto Torino Show marked the official arrival in Italy of the Dongfeng Group, which, following current practice, is introducing several distinctive sub-brands at once — such as Voyah and Mhero — [...]
JAKOB PETTERSSON: HOW THE NEW CHANGAN’S BRAND DEEPAL WAS BORN
The first edition of the Piemonte Meets China - Turin Automotive Design Award (TADA), was held during the 2025 Turin Motor Show. This award celebrates the stylistic excellence of Chinese car manufacturers and [...]
MINI DEUS EX MACHINA, PERFECT IMPERFECTION
The spark was ignited almost by chance, when the Mini team discovered that Deus Ex Machina had customized a classic Mini together with New York graphic designer Matt Willey. There was no warning, [...]