«At all stages of the design process, our aim with DS 7 Crossback was to express refinement, excellence and the best know-how implemented to the highest standards. The result is there to see, with a charismatic car ideally proportioned. It is a perfect alchemy of power and refinement» said Thierry Metroz, DS Design Director. A beautiful object charismatic and powerful, DS 7 Crossback immediately reveals its personality and the elegance contrasts visibly within its design.
The horizontal chrome DS Wings on the front face conveys a sense of prestige with their strong, well balanced lines. It fully expresses the vehicle’s nobility, performance and charismatic character. The new diamond-effect grille sports a hexagonal surround of dynamic lines, with the DS emblem taking up a prominent stance in the centre.
The modelled bonnet features subtle ribbing in the centre. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV. The wraparound tailgate offers a clean aspect of the majestic rear.
Immediately recognisable, by day or by night, from the front or from the rear The DS brand has always placed particular emphasis on the light signature of its vehicles, and it continues to be a key feature of DS styling. Resembling faceted jewels, the LED modules of the DS Active Led Vision headlamps emit a purple light when DS 7 Crossback is unlocked, before pivoting progressively by 180°. The visual effect is pleasing and unusual. The brand’s eminently recognisable light signature is underlined by the vertical beads of the daytime-running lights, combined with the scrolling indicators. The rear lights also contribute to the power and originality of the light signature. Each one is a full LED light made up of illuminated scales. To design this signature, the lighting designers used advanced laser engraving technology, for exceptional precision.
