Lada presents the design of the Vesta SW Cross, which combines the expressive design, crossover features, and multifunctionality. The car has inherited the main design features of its body from the Cross concept presented at Moscow Off-Road Show in 2015. The Lada Vesta SW Cross bears the philosophy of the X-shaped design, which is being a part of the brand’s DNA.
According to Steve Mattin, Lada Design Director, this car will become a unique offer on the market and is intended to set the tone in its segment by breaking the stereotypes and attracting new customers. «The Vesta SW Cross is the car that goes beyond the traditional segments. The owner of such car is a person that does not want to sacrifice the bright design to the practicality, a person that strives to find the perfect cars for all occasions», Mr. Mattin emphasized.
The Vesta SW Cross brings more practicality to the family through increased road clearance and body protection elements that give the model powerful and imposing look. Dark edges of the front headlight smoothly transfer into the radiator grill and the air duct located under it thereby forming the X. The graphic solution is also underlined by the silver protective facing located in the middle which unites two chromed decorative “boomerangs”, which again show the belonging to the Brand’s DNA.