As an homage to its heritage and reimagined for the future, Hyundai 45 foreshadows a new era of brand’s automotive design focused on electrification, autonomous technologies and intelligent design. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept designed by Giorgetto Giugiaro, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow. 45 reinterprets the concept’s distinctive lattice radiator grille with a ‘kinetic cube lamp’ design. The iconic front-end presence with the kinetic cube lamps evokes analogue emotions, while at the same time applying cutting-edge technologies. It also takes Hyundai’s lighting architecture to the next level, allowing people to instantly recognize the vehicle at a distance.
By exhibiting a modernized fastback profile, 45 epitomizes stability and dynamism, characteristics accentuated by the vehicle’s significant width and forward-oriented posture. The precise, yet energetic factors of the exterior are delivered throughout the cabin, which is structured by a dynamic daylight opening (DLO). The DLO terminates in the fast angle of the C-pillar, which generates a feeling of dynamic forward motion, even when standing still. The 45 embodies Hyundai’s ‘Style Set Free’ strategy for future mobility that emphasizes personalization of design and function.
The 45 embodies Hyundai’s ‘Style Set Free’ strategy for future mobility that emphasizes personalization of design and function. As the new era of future mobility opens, Hyundai reimagines the in-car experience in a self-driven vehicle. The interior becomes a unique living space capable of transforming to accommodate a range of passenger lifestyle demands.
Inside, Hyundai’s design team takes the space beyond driving to focus on the vehicle’s evolution into a living space. Inspired by furniture designs, the minimalist cabin is fitted with an inviting fusion of wood, fabric and leather, creating a warm atmosphere that is both relaxing and spacious. Daylight was also considered as a design element for the headlining to bring analogue emotions in a natural way.