The Fiat 500 electric – the first zero-emission car of the FCA group – was presented in three limited editions, Bvlgari, Kartell and Armani, two of which were created in collaboration with Altagamma, the foundation that has brought together the best companies in the High Cultural and Creative Industry since 1992. These are unique examples developed with two renowned historical Altagamma partners: Bvlgari with the B.500 “Never too much” and Kartell with the 500 Kartell. On both cars there is the Icosaedro Altagamma, designed by Leonardo Da Vinci, which represents the mathematical beauty of the universe and is the foundation’s logo.
The B.500 “Never too much” by Bvlgari is a tribute to craftsmanship and beauty. 500 has always been the interpreter of the Dolce Vita, an Italian icon born of love for beauty and art. These values are interpreted by Bvlgari, emblem of Italian excellence, a brand that over the years has been able to innovate by rewriting the rules of world jewellery and launching new trends that have become icons of contemporary design.
The One-off presents a “saffron” micalized paint, an iconic Bvlgari shade inspired by the chromatic variety of Roman sunsets: the effect is enhanced by a nuance of the paint obtained with skilful manual technique. The philosophy of re-use continues inside with the dashboard band made even more elegant thanks to the covering of Bvlgari silk scarves from past collections. The seats are in octane leather with “Diva” pattern embroidery, golden details and foulard inserts. The real jewel of the interior are the three precious stones of amethyst, topaz and citrine, set in a removable brooch, made by the master goldsmith of Bvlgari jewellers and positioned in the centre of the steering wheel.
Creativity and innovation are the elements that have inspired the One-off 500 Kartell, the brand symbol of Italian industrial design, which is constantly focused on experimentation and research of new aesthetic and functional languages of plastic, but not only, in recent years engaged in the development of increasingly sustainable plastics. The new 500 Kartell is a mix of materials that come together to create a true contemporary design object. The exterior is characterized by a “monoblock colour” concept where the different types of materials – metal, rubber glass, plastic and fabric – are interpreted in the same chromatic nuance: Kartell blue derived from Klein blue, the brand’s universally recognized and iconic colour.
The bodywork surfaces are Kartell blue mirror-effect obtained with an eco-chrome paint on which the logos of the two brands stand out, treated with sandblasted polycarbonate to convey a sense of material and depth. Inside, the Kabuki pattern is always the protagonist, as a polycarbonate cover on the dashboard insert and as a transparent application on the seats. Of great impact is the contrast between the Kartell blue of the exterior and the brightness of the interior that shows a light and light environment while dosing warm and cold tones. The interior plastics with textile tactility are made of 100% recycled polypropylene like the chairs of the latest Kartell collection and the natural and cosy look fabrics in completely recycled polyester.
Giorgio Armani has given an interpretation of the car in the sign of timeless tailoring and sustainability. Through laser technology he wanted to shape the metallic bodywork suit by engraving it through an exclusive micro chevron to make it similar to the three-dimensionality of a fabric. And the result is enhanced by the Armani greygreen “silk effect” colour. In addition, the matt paint used for the exterior is an innovative product.
While the “GA” logo strongly characterizes the design of the circles and personalizes the fabric of the canopy, the amber crystals make the whole harmonious and sophisticated. The neutral and elegant nuances continue also in the interior: the seats are upholstered in natural full-grain leather of certified origin and Poltrona Frau’s controlled processing in “greyge” colour, with micro chevron wool wraps, embellished with details taken from the craftsmanship of high leather goods.
