Citroën is today unveiling the new C3, the latest take on a best-seller that has sold more than 3.5 million units since 2002.
«The new C3 has all the Citroën brand markers and all the qualities to give the brand new impetus. A major challenge for our best-seller, which accounts for almost one sale in five in Europe for Citroën. A comfortable car with real personality, it is set to appeal to new customers looking for a modern car of character», said Linda Jackson, Citroën Brand CEO.
The high-standing front end is strong and compelling, giving a powerful impression of robustness with a horizontally balanced outline right through from the waist. The resulting vehicle posture looks natural and steady, the fluid curves and muscular flanks lend vigour and power.
With Citroën’s characteristic two-tier front light signature, the car seems to looks upward, enhancing the impression of bonnet height. The double chrome bar underlining the chevrons runs right through to the LED daytime running lamps, enhancing the impression of width. The round headlamps express a strong technological content. The protective bumper below is in the body colour, again to enhance the sense of height and lend a go-anywhere spirit
Looking at the side, the first detail you notice is the floating roof held by the black windscreen pillars, and the taut roof curves accentuating the dynamic outline. The car’s protective function shows through clearly in the balanced proportion between body panels and glazed surfaces. The horizontal belt line continues the deliberately high bonnet line, producing a steady and stable posture.
At the rear, the generously sized, muscular wings give the car a dynamic appearance, an impression accentuated by the very short overhangs. The Airbump panels (air-filled bumps with a scratch-proof surface as seen on Cactus) are a Citroën signature feature, giving personality and style, as well as protecting the vehicle.
The new C3 interior is designed to feel like an extension to the driver’s home, a place it feels good to be in, it’s welcoming, contemporary, intuitive and very comfortable. The Citroën designers drew inspiration from non-automotive worlds (architecture, furniture, decoration, etc.) to define its volumes and materials.
