Yeterday, in a spectacular event at London’s Roundhouse, the Rolls-Royce Vision Next 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.
«With the Vision Next 100, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of this car boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship», commented Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
«With the Vision Next 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque»,
said Giles Taylor, Director of Design, Rolls-Royce Motor Cars.
The car presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a Grand Sanctuary for its occupants.
It also anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce, after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility and it will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.
Through an intimate understanding of its customers’ thinking and their demands in the future, Rolls-Royce presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, as personal as each individual customer.
In creating the Vision Next 100, the Rolls-Royce design team, led by Director of Design Giles Taylor, asked themselves the question, “How can we recast luxury for the next 100 years?” Within that question the team found that they had to address two further questions: “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and “How do we at Rolls-Royce today envision how we meet those expectations?”. These questions allowed the team to dream of the staggering possibilities for Rolls-Royce’s future.
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept and the brand will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique bespoke masterpiece. In short, the Vision Next 100 utilises envisioned advances in technology to herald the return to authentic coachbuilding.
