Land Rover is back to Milan Design Week for the 4th consecutive year to present less is pure: a project that takes the visitor to a no time flash, to live sound, visual and tactile experiences , in name of reductionism.
Reductionism is the idea behind the new Range Rover Velar, the fourth model in the Range Rover family, which will be presented through a series of images and sounds inspired by the theme of minimalism. Visitors will be transported to a world where the disorder gives way to contemplation and dispersion becomes attention, while the noise and color bustle of the town turn into total and white silence.
A photographic exhibition, signed by Gary Bryan, will introduce the car, the true protagonist of the installation, through nine visual suggestions, exposed in a minimalist space with museum connotations. The multi-sensory journey will find its main creative expression in a stylized forest, harmoniously composed of Kvadrat fabrics, European point of reference in the world of textile design.
