Kia Motors will unveil a new concept car at the 2017 Frankfurt International Motor Show on 12 September. Designed at Kia’s European design centre in Frankfurt, just 500 metres from where it will be unveiled, the concept car indicates what the next-generation cee’d could look like. The concept presents a new body type for Kia. The extended hot hatch retains the athleticism of the current pro cee’d model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee’d family.
Gregory Guillaume, Chief Designer Europe for Kia Motors Worldwide, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers”. Low, lean and lithe, the Proceed Concept’s rakish roofline, muscular proportions and compact footprint hint at its outright agility.
