Mercedes-Benz adds to its global network a new Advanced Design Centre. In 2018, the brand with the star will open a new Centre in France’s “Silicon Valley” on the Côte d’Azur. With its Centre in the Sophia Antipolis Science and Technology Park, Mercedes-Benz is strengthening the creative and innovative potential of its global design network, which, using specialised skills, keeps track of trends around the world while allowing new ideas from different continents and cultures to feed into automotive design. Some 50 designers from every discipline will help to endow the brand and products of Mercedes-Benz with unmistakable and timeless forms.
“With the new Design Centre in France, we are systematically expanding the ‘creative spaces’ for our worldwide design network. Having Design Centres around the globe means that we are at home everywhere in the world, and that we are constantly working and living in the future. Going forward, we aim to place even stronger emphasis on the development of strategies and visions for sustainable mobility as well as fascinating customer experiences in every dimension,” says Gorden Wagener, Chief Design Officer Daimler AG.
The Advanced Design Centre near Antibes will be the new home of the designers in France. With a length of 50 metres and a width of 20 metres, the cylindrical structure lies embedded in a pine forest. Concrete and glass dominate the building’s clear-cut architectural lines. Thanks to all-round glazing, all the rooms are flooded with soft, Mediterranean light – ideal working conditions for the designers. Covering an area of over 3000 square metres, the structure provides around 50 designers with room in which to work. All the relevant disciplines of Mercedes-Benz Design will be represented there: from conventional exterior and interior design to digital and UI/UX design, which is becoming ever more important in times of autonomous driving and human-machine communication.
