The latest iteration (defined 2.5, and already seen on a supercar – the CLS presented a few months ago at Los Angeles) of the Sensual Purity language that has shaped Mercedes design for the past several years has now been applied to the baby in the Benz family, the A Class. The fourth generation, presented just a few days ago in Amsterdam, aims to not only replicate the success of its 2012 predecessor, but also to take modern luxury to new heights even in the lowliest segment catered for by the Sindelfingen-based marque.
“This car – explains Daimler design chief Gorden Wagener – represents the evolution of our Sensual Purity design philosophy and is set to launch a whole new design era. We put the hi-tech in the spotlight while rekindling emotion with clear forms and sensual surfaces. When you pare down creases and lines to the bare minimum, what you’re left with is shape and body.” According to Mercedes, the interior also interprets the concept of luxury in a modern key. “In a way never seen before in this segment – adds Wagener – the interior transforms intelligent technology into an engaging experience.”
“This car – explains Daimler design chief Gorden Wagener – represents the evolution of our Sensual Purity design philosophy and is set to launch a whole new design era. We put the hi-tech in the spotlight while rekindling emotion with clear forms and sensual surfaces. When you pare down creases and lines to the bare minimum, what you’re left with is shape and body.” According to Mercedes, the interior also interprets the concept of luxury in a modern key. “In a way never seen before in this segment – adds Wagener – the interior transforms intelligent technology into an engaging experience.”
