For the moment, this intellectual and image drive is backed up by only timid forays into the product. However full of promise they may appear to be: the Cupra TCR and eRacer, for example, represent two interesting elaborations of the lines of the current Leon in racing or electrified guise, generous in aerodynamic ideas and research into colours and materials. On the road models front, on the other hand, we have the Ateca, going on sale very soon, and the Ibiza which is a bit further away. “But in the early months of 2019 we could see the debut of an important novelty”, Mesonero reveals. Letting slip a further tantalising final indiscretion: “Here we are deeply interested in authenticity. We like the pure sportiness and sophistication of handmade goods. For this reason, for many customisation options we will rely on small local suppliers, carefully selected by our compact Martorell team: like a manufacturer of real carbon fibre spoilers that will make five hundred pieces just for us. That’s the Cupra formula”.
(Full article in A&D no. 232)