Arnault Gournac is the new Director of Peugeot Design Lab, effective May 2nd 2019. The global brand design studio provides services to external customers, outside the automotive sector, and oversees the Peugeot Cycles brand and the lifestyle products. The Peugeot Design Lab offers a wide range of services to its external customers: brand definition, product design, industrial processes creation and communication. Since its launch in 2012, many customers have called on the studios expertise across a variety of sectors including: transportation, aeronautical, nautical, product, medical, energy, and sportswear.
The multicultural team is based in the Design Center in Velizy, and also works with the Peugeot satellite studios in Shanghai, Sao Paulo and San Francisco. Arnaud Gournac was previously Senior Director of Innovation and Ux at Carrefour Group. He scaled up the innovation strategy and organization in the 34 countries of the Group. He also oversaw innovative design at Decathlon. He replaces Cathal Loughnane who will be continuing his carreer outside the Group.
