Ford unveiled the new Ford Puma an SUV-inspired compact crossover that fuses stunning exterior design and sophisticated mild-hybrid powertrain technology. The new Ford Puma introduces a new chapter in Ford’s design identity with charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines. Stylish, sporty and seductive, the car optimises Ford’s B-car architecture using an optimised wheelbase and track to deliver head-turning SUV proportions.
Puma features a low, sloping roofline for a dramatic, instantly recognisable silhouette, and bucks the trend for wedge-style crossover side profiles with an “anti-wedge” design that features a flatter belt-line to deliver balanced proportions. Ford’s design team created highly emotional surfacing over the distinctively proportioned stance of the vehicle, and alongside the engineering team, delivered uncompromised style, access and load-space.
Sensual surfacing continues along the sides of the Puma, with pronounced wheel arches amplifying the sporty character. The expressive front-end features intricately designed “canoe-shaped” headlamps that sit high on the wings, while the LED fog lamps are positioned directly below, integrated into the front air curtain inlets that guide airflow across the front wheels to reduce turbulence for improved aerodynamics. Extending forward to the instantly recognisable front grille, the headlamps give a bold, aerodynamic front design and an approachable face.
The amplified proportions of Puma are enhanced further by a “floating” A-pillar design. This uninterrupted connection of belt line to cowl positions the visual mass of the cabin further rearward, delivering a powerful yet distinctly elegant silhouette. “From day one we envisioned a vehicle in this segment that was immediately recognisable – and as a result we’ve created a compact crossover unlike anything we’ve ever produced before,” said George Saridakis, director, Interior and Exterior Design at Ford Europe.
