A splendid Cisitalia 202 from the beginning of the 1950s and, a few metres away, the extraordinary Pininfarina Battista, which has just begun road testing. Thus, the Italian body-maker that is, perhaps, the most prestigious of all is celebrating its 90th birthday, grasping the occasion to put together an interesting discussion entitled “Design as the engine of Made in Italy: the value of Pininfarina, from car to architecture”. The event took place in the context of the Triennale di Milano, an amazing temple of industrial design. The speakers included the CEO of Pininfarina, Silvio Pietro Angori, who immediately wished to underline the importance of the partnership with Mahindra, a pillar of future growth. In return, the president of the Indian Group, Anand Mahindra, clarified in a video message that “Pininfarina is destined to remain an independent icon and our key to the international luxury market”.