On the day of its 90th birthday celebrations, Pininfarina announces that Kevin Rice will be its new Chief Creative Officer from March 1. The British designer takes the place of Carlo Bonzanigo who left the company for personal reasons at the end of September.

Kevin Rice, 56 years old, returns to Turin, the city where he began his career at Italdesign, after studied at the Royal College of Art, London, and gratuated with a degree in industrial design and transport from Coventry University, UK in 1986. Rice subsequently worked for several European car brands including Opel, Saab and BMW. He also held the position of head of design at Mazda Europe, leaving the company at the end of August 2018. His last job was head of design for the Chinese manufacturer Chery Automobile. Among his most famous projects are the BMW Series 1, 3 (2011) and 4 (2013), and the Mazda Mx-5, Cx3 with the RX Vision concept.

According to Pininfarina, Rice will be the creative and strategic guide on all aspects of Design (Mobility, Industrial & Experience Design, Architecture) with direct responsibility for the Mobility Design Business Unit.