On the occasion of the presentation of the new Ducati 1100 PRO Scrambler, which took place in February 2020 at the ArtCenter College of Design in Pasadena, Ducati had involved the students of the Californian institute with a competition to design a proposal for the Ducati Scrambler of the future. After three months, all projects were submitted and evaluated. Jeremy Faraud, Designer, and Andrea Ferraresi, Director of the Ducati Design Center, together with the Scrambler Ducati Brand Unit, judged the students’ work based on their future vision, the presentation of the project, the quality of the technical drawings and, of course, their design.
A total of 10 complete, original and very different projects were presented, but with some common features. Many students imagined a Ducati electric Scrambler in a version linked to urban mobility, while others presented all-round models, i.e. more versatile and suitable for different situations. “Peter Harkins was the best at transforming the brief into a very successful project,” said Andrea Ferraresi. “The collaboration with ArtCenter College in Pasadena has created an interesting exchange experience with students from different cultural and academic backgrounds, who have reinterpreted our Ducati Scrambler in a creative way and with different points of view”.
Peter Harkins’ work was particularly comprehensive in the study of proportions and the development of details. The reinterpretation he proposed is inspired by the brand’s values and maintains the stylistic canons typical of the Ducati Scrambler, such as the lightness, simplicity of the lines and the headlight characterized by the unmistakable X, now recognized as the signature of the bike. “I am grateful to Ducati and ArtCenter for working together to offer this opportunity,” said Peter Harkins.
