IED Barcelona Design School, in collaboration with SEAT and CARNET Volkswagen Group Innovation Barcelona, has embarked on the project NeXst — The Greatest Trip. An initiative based on the development of proposals for the mobility of the future that enhance human relationships and safety during journeys, with the aim of promoting sustainable tourism.
SEAT and CARNET Volkswagen Group Innovation Barcelona challenged students from IED Barcelona to explore new experiential scenarios for passengers related to a possible inter-urban and extra-urban group vehicle and mobility service. They invited these students to imagine scenarios for new forms of tourism, maintaining the safety of “bubble” groups and enhancing the experience of short-distance national and European travel.
The final design should provide a proposal for a vehicle that would promote sustainable travel, based on Sustainable Development Goals 8 (Decent Work and Economic Growth) and 12 (Responsible Consumption and Production) of the United Nations’ 2030 Agenda.
With this in mind, students have designed car-sharing systems to serve the most depopulated areas in order to benefit Rural Spain and get to know the territory; vehicles that, through the use of Big Data, are capable of personalising seats, lights and textures according to each person or journey; cars adapted to the psychological state of the moment; or vehicles that, with just one click, offer group games to explore the country as if it were a real scavenger hunt, connecting all passengers to their environment with cultural, sporting or gastronomic proposals.
“Imagining new urban mobility scenarios, maintaining the safety of passengers as individuals or as “bubble” groups, and enhancing the short-haul traveller experience is a priority, now, more than ever. It is time to think about spaces, individuals and means of transport, bringing together different perspectives and enriching ideas with multidisciplinary contributions”, asserts Raffaella Perrone, Director of the Design School at IED Barcelona.