Ferrari forges a multi-year partnership with the LoveFrom company of designers Jony Ive and Marc Newson. Ive was Apple’s head of design from 1997 to 2019, signing every device currently on the market from the Cupertino giant, from the iPhone to the iPad, the iWatch to the MacBook computer. Marc Newson has worked with Apple since 2014, working specifically on the iWatch project.
“The first realization of this new partnership will combine the performance and excellence of Ferrari with the experience and creativity of LoveFrom, which has created extraordinary products capable of changing the world,” Ferrari says in a press release. In addition to working with Ferrari, LoveFrom will explore a range of creative projects with Exor – the holding company controlled by the Agnelli family – in the luxury business. “We are thrilled to embark on such an important and long-term collaboration with Ferrari as well as Exor more broadly. As owners and collectors of Ferrari, we could not be happier to collaborate with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni,” Jony Ive and Marc Newson jointly said.
