The auction “Reverse Again” opened on the art platform Shifting Vision, marking the first step of the famous artist Ron Arad into the NFT (Non Fungible Token) world. The protagonist of the virtual canvases and inspirational muse of the artist was, of course, the iconic Fiat 500. The most precious jewel of the Italian brand is back on the international stage. Since 1957, it has continued to fascinate artists and celebrities around the world, as well as being a source of inspiration for an increasingly sustainable and environmentally friendly mobility.
Arad is one of the most influential and enigmatic architects and designers of our time, famous for making an important contribution to the world of art, design and architecture over the past 30 years. His work has been exhibited in many top art institutions around the world, including the Metropolitan Museum of Art, MoMa, Centre Pompidou and the Royal Academy of Art, which elected him Royal Academician in 2013. The works that make up “Reverse Again” are available to buyers in the form of NFT (Non Fungible Token) technology, i.e. with certificates attesting to the authenticity, uniqueness and ownership of a digital object. Each painting derives from the close collaboration between Ron Arad and FIAT, which supported the designer in his study of three-dimensionality also through the virtual models used for crash test simulations. Thanks to this approach, the artist has been able to continue his exploration of the relationship between artisanal and digital processes, which had already begun with his 2014 “In Reverse” exhibition.
The “Reverse Again” auction is live on the innovative Shifting Vision platform, a virtual space dedicated to NFT works, which promises to bridge the gap between the physical and digital art worlds. The platform collaborated on the creation of these new artistic works.
Shifting Vision also produced the docu-film “Ron Arad: Reverse Again,” directed by Giulia Magno, available on the Fiat brand’s social channels. In the film, the artist traces his long fascination with the Fiat 500: from his childhood memories to the idea of turning Fiat 500s into “paintings” (or “Pressed Flowers”, as he affectionately titled them), to the creation of digital artworks such as “Slow Outburst” and “Drop Me a Line”.
