The design teams of Genesis for the X Convertible concept car, of Ferrari for the Purosangue and Ferrari for its Brand Design Language are the winners of the 2023 Car Design Award, the Oscar of world car design established in 1984 by the Auto&Design magazine.

The award ceremony was held in Milan at the renowned ADI Design Museum today, April 18th, during the Milano Design Week. The event was opened by an exclusive “High Performance Design” Talk with Flavio Manzoni, Chief Design Officer of Ferrari, Alberto Ferrari, Brand Manager of Brembo and Gregorio Marsiaj, Executive Vice President of Sabelt.

Since 2016, the Car Design Award includes three categories: “Concept Cars”, “Production Cars” and “Brand Design Language”, the latter an award given to the design team that has stood out for the consistency and transversality of its brand’s formal language across its whole product range.

The winners of the 2023 edition, chosen from a shortlist of ten finalists, are: in the Concept Cars category, the Genesis design team for the X Convertible project, in second place the Hyundai design team for the N Vision 74 and in third place the Dacia team for the Manifesto. For Production Cars, the Ferrari Design for its Purosangue, in second place the team of Toyota Design for the Prius, on the third step of the podium, the Jeep team for the Avenger. For the Brand Design Language section, the design language of the whole brand, the award went to the Ferrari Design team, the Kia and Hyundai design teams finished second and third respectively.

The unique design of the trophies comes from Brembo, a partner of the award program since it was revived in the 2000s. “More than ever, design is one of the key elements in buying a new model and the Car Design Award has always been an internationally recognized prize for the best of the best in the highly competitive automotive design community”, said Silvia Baruffaldi, Editor of Auto&Design and President of the Award Jury.

Browse the gallery of the Design Talk and Car Design Award 2023 events organized by Auto&Design in collaboration with Brembo in which the designers of the main automotive brands took part.

Photo Credit: lunasoftvideoproduzioni