The creative installation by Alcantara, which will remain on display at the ADI Design Museum in Milan throughout the Design Week, is inspired by “Through the Looking-glass”, a visionary novel by Lewis Carroll and sequel to “Alice in Wonderland ”.
The opening event on 18 April 2023, which took place following the prize giving ceremony of the Car Design Award 2023 organized by Auto & Design magazine, saw the participation of the design community as well as the sector press and the most famous brands in the world of the car.
The idea of the stand is to let visitors enter the world of Alcantara to discover the uniqueness and innovation of the brand combined with a serious and certified commitment to sustainability. Alcantara, in fact, in 2009 was one of the first companies in the world to obtain the Carbon Neutrality certification from TÜV SÜD.
It is a three-dimensional and complete sensory experience, to touch and discover sensations and emotions inspired by an extremely versatile material through the infinity of colours, textures and possible processes. Mirrored walls on which the company “mantras” stand out as a vocation for sustainability, innovation and vision frame a spectacular and impressive three-dimensional installation made up of drapes of material unrolled and hung at various heights.
Some LED screens allow for an in-depth exploration of those values that are so difficult to describe but so “substantial” for the brand, such as sustainability, a guiding principle that corresponds to a corporate mission. The presence of the material allows you to appreciate its characteristics, such as the typical soft touch finish, the marbling, the variety of prints and laser-etched processes.
“Alcantara is a partner of all forms of art and design and in the hands of creatives it becomes a medium, a powerful tool for experimenting, capable of evoking the imagination beyond the patterns of “dejà vu” said Andrea Boragno, President and CEO of the company, present at the inauguration “For us, the community of designers and artists is essential to explore and go beyond the creative limits of a material that has no limits and that speaks the infinite languages of style”.
lcantara, to confirm its clear and certified commitment in the field of sustainability, has recently introduced on the market a special version of the material made up of 68% recycled polyester, produced in Europe, certified and deriving from the recycling of post-consumer waste. This version was greatly appreciated by the most iconic luxury automotive brands present at the event and who wanted to underline the sharing of values with the company with their presence.
Browse the gallery of the “Design Cocktail 2023”, the inaugural event organized by Alcantara and Auto&Design in which designers and personalities of the world of design took part.
Photo credit: lunasoftvideoproduzioni
